
- Blueberries have the winning attributes of eating experience, convenience and healthfulness.
- Berries are considered as “Superfoods” becoming one of the preferred foods among high income countries.
- Consumers are looking for healthier and more convenient products.
- Blueberries have experienced genetic development focused on latest consumer trends and tastes.
- Blueberries have achieved a year-round supply with social & environmental responsibility.